The financial guidance you need — without the full-time overhead
Hiring a finance director before you're ready is expensive and often unnecessary. But making significant spending, hiring, or runway decisions without experienced input is its own kind of risk. This service sits in that gap — calm, informed guidance on a schedule that suits where you are.
A thinking partner for the financial decisions that actually matter
Running a startup means making consequential financial calls regularly — sometimes with limited information, sometimes under pressure. This service gives you a regular session with an experienced accountant who understands the startup context and can help you think through what you're weighing.
It's not about being told what to do. It's about having a knowledgeable person to work through the considerations with — runway projections, the cost of a hire, a large piece of spending — so the decision you make is properly informed.
Regular advisory sessions
Scheduled conversations to work through what's on your plate financially — consistently, not just when things go wrong.
Runway clarity
A clear, honest picture of how long your current cash position extends under different spending scenarios.
Hiring cost analysis
Help working through the full cost of a hire — not just salary — and what timing makes sense given your position.
Spending decisions support
A second perspective on larger spend before committing — not to slow you down, but to make sure the reasoning holds up.
You're making financial decisions without someone experienced to think them through with
You're considering a significant hire. You think the timing is right, but you haven't properly modelled what it does to your runway. The salary is clear; the full cost isn't. You make the call based on instinct because there's no one to work through the numbers with.
Runway conversations come up in board meetings or investor updates, and you give a rough figure you feel reasonably confident about — but you're not certain it accounts for everything, and you'd rather not be asked to defend it closely.
There are spending decisions that feel significant enough to warrant a second opinion, but your accountant just handles the books, your co-founder thinks like you do, and a board member doesn't have time for a long conversation about it.
You know you could probably hire a finance director at some point, but it's too early for that and too expensive right now. In the meantime, the decisions keep coming and you're handling each one without the kind of input you know would be useful.
None of this is unusual. It's the natural gap that exists at the early stage between "too small to need a CFO" and "too complex to fly entirely blind." Fractional advisory is designed to sit in that space comfortably.
Experienced input, structured around what you're actually working through
The advisory sessions are scheduled in advance and run consistently. Before each session, we ask what's on your mind — what decisions are coming up, what you're uncertain about, what the numbers are telling you. We come prepared to be useful.
Topics vary. Some sessions are focused on runway modelling; others are about a specific hire or a piece of spending that needs thinking through. Some are broader — checking in on overall financial health and what to watch as you head into the next few months.
Between sessions, if something time-sensitive comes up, you can reach us. We keep the relationship open enough to be genuinely useful without creating a dependency that isn't in your interest.
Understand your situation
At the start, we take time to understand your business model, current financial position, and what decisions you're likely to face in the near term.
Regular scheduled sessions
Advisory calls at a cadence that makes sense for your stage — typically twice monthly — focused on what's genuinely pressing for you.
Prepared analysis when useful
When a decision warrants it, we prepare a simple model or summary beforehand so the session time is spent discussing rather than working things out from scratch.
Access between sessions
If something comes up that can't wait for the next scheduled call, you have a line to reach us. Not for minor admin — for real questions that need a thoughtful response.
Direct, calm, and focused on what you're actually dealing with
The sessions are practical and grounded. We're not there to add complexity — we're there to help you think more clearly about the financial side of what you're building.
Sessions you can prepare for
We ask in advance what you want to cover. The session isn't a status update — it's a working conversation about specific things you're weighing.
Numbers in plain terms
We explain what the figures mean in practical terms — not accounting language. You leave the session with a clearer view, not more questions.
An advisor, not a judge
We're on your side. The aim is to give you better information for the decisions you're making — not to second-guess the ones you've already made.
A fraction of a full-time hire. A meaningful amount of guidance.
One monthly fee covers the full scope below. The comparison to a full-time finance hire isn't meant to oversell this — it's just useful context for where it sits.
Fractional Finance Advisory
Ongoing monthly advisory engagement
$750
per month
What's included
Regular scheduled advisory sessions
Runway modelling and analysis
Hiring cost and timing discussions
Spending decision support
Pre-session analysis and preparation
Between-session access for time-sensitive matters
Financial health check-ins
Plain-language explanations throughout
A structured engagement, not an open-ended retainer
The advisory engagement has a clear rhythm. Sessions are scheduled, topics are set in advance, and output is practical — notes, simple models, or a clear perspective you can act on.
Context and orientation
We spend the first session — sometimes two — understanding your business, your current financial position, and what the near-term decisions are. We leave this phase with a clear picture of where to focus.
Regular advisory sessions
Sessions run to an agenda set beforehand. We cover what's pressing — runway, a specific decision, a question from a board member — and make sure you leave with something concrete.
Between-session support
When something time-sensitive surfaces — a deal with an unexpected financial element, a question from an investor — you can reach us without waiting for the next scheduled call.
Changes as your stage does
The focus shifts as you grow. Early advisory might be heavily runway-focused; later it might be more about structure, hiring plans, or preparing for a raise. The engagement adapts with you.
We work to earn your confidence, not lock it in
Advisory only works if you trust the person you're talking to. We don't ask for a long commitment at the start — we'd rather demonstrate usefulness through the quality of the sessions and let that determine whether we continue.
No long-term commitment upfront
Month-to-month from the start. The relationship continues because it's useful, not because of a contract.
Initial conversation at no cost
We're happy to talk through your situation before you decide. No obligation — just a conversation to see if this makes sense.
Honest about what we can help with
If a question sits outside our scope, we'll say so clearly rather than give you a half-answer. You deserve a straight response.
Starting is a single message away
You don't need to prepare a summary of your financials or have a clear picture of exactly what you need help with. A broad sense of where you are is enough to begin the conversation.
Send a short message
Use the contact form and tell us a bit about where you are — your stage, the kind of decisions you're facing, and what's prompting you to look at this now.
We have a scoping call
A focused conversation to understand your situation and confirm this service is a sensible fit. We'll also talk through how the sessions would be structured for you specifically.
First session within two weeks
Once we're aligned, we schedule the first advisory session. You come with what's on your mind; we come prepared to be useful.
Ready to have someone experienced in your corner?
At $750 per month, Fractional Finance Advisory gives you regular access to considered, grounded guidance on the decisions that shape your runway and your growth — without taking on a full-time hire before you're ready.
Get in touch todayNo commitment required. Just a conversation to start.
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